2026

fall merch
playbook

Curated for every chapter event.

Curated for every chapter event.

GENERAL PR

RECRUITMENT

GAME DAY

BID DAY

BIG/LITTLE

campus staples

campus staples

Make your chapter stand out with everyone’s favorite trends this season.

TREND 01:
BOLD STRIPES

TREND 01: BOLD STRIPES

This trend makes every look feel striking and intentional.

GENERAL PR

CUSTOMIZE
“I always get compliments when I wear stripes. They make me stand out without even trying.”
—Meggie Eyer
CUSTOMIZE
This trend makes every look feel striking and intentional.
CUSTOMIZE
Add subtle personality with a striped hood or pocket. Or both.

TREND 02:
MAUVE AND CHOCOLATE BROWN
CUSTOMIZE
CUSTOMIZE
Izzy Murphy
AXiD, University of Maryland
@izzy_murphyyy
“I need this mauve on a hoodie, mockneck, sweatpants... literally everything.”
CUSTOMIZE
CUSTOMIZE
Meggie Eyer
KD, IU Bloomington
@meggieiyer
“This shade of brown is giving cozy fall vibes. It’s such a soft and warm neutral!”

Model wearing a pale pink sorority hoodie with a blue-and-white striped front pocket and inner hood.

CUSTOMIZE

Close-up of a pale pink Pi Beta Phi hoodie with striped hood lining and embroidered lettering.

Add subtle personality with a striped hood or pocket. Or both.

Sorority girl Meggie Eyer in a brown striped Kappa Delta sweatshirt, sunglasses on, sitting on a bench with an iced coffee.

CUSTOMIZE

Close-up of brown-and-cream striped sorority shorts with “Sig Kap” embroidered near the hem.

“I always get compliments when I wear stripes. They make me stand out without even trying.”

—Meggie Eyer

TREND 02:
MAUVE AND CHOCOLATE BROWN

The softness of mauve and the richness of brown create the perfect balance.

Sorority girl Izzy Murphy seated outdoors wearing a mauve-and-cream varsity crewneck and matching shorts.

CUSTOMIZE

Back of a mauve sweatshirt featuring a star graphic and the words “Union Hand in Hand.”

“I need this mauve on a hoodie, mockneck, sweatpants… literally everything.”

—Izzy Murphy

Sorority girl Meggie Eyer wearing a chocolate-brown Kaydee sweatshirt and matching dotted shorts indoors.

CUSTOMIZE

Close-up of a chocolate-brown Alpha Xi sweatshirt with pink lettering and white dot pattern.

“This shade of brown is sooo cozy fall.”

—Meggie Eyer

going
greek

going greek

Make a strong first impression with our favorite picks for recruitment.

TREND 01:
FOREST GREEN
& NAVY BLUE

TREND 01: FOREST GREEN & NAVY BLUE

Go for neutrals that still know how to stand out.

RECRUITMENT

CUSTOMIZE
“It’s definitely an elevated neutral. It works with everything but also adds a pop of color in my closet!”
—Meggie Eyer
CUSTOMIZE
Go for neutrals that still know how to stand out.
CUSTOMIZE
Navy: Softer than black but just as versatile. Easily the best neutral.

CUSTOMIZE
TREND 02:
Y2K REVIVAL
“Channeling my inner Paris Hilton every time I wear this. I’m obsessed.”
CUSTOMIZE
Hannah Squicciarini
KKG, University
of South Carolina
@hannah.squicciarini
CUSTOMIZE
Take inspiration from the early 2000s for a more playful recruitment.

Model wearing a navy Alpha Phi striped tank with matching wide-leg sweatpants.

CUSTOMIZE

Close-up of a navy Alpha Phi layered striped tank.

Navy: Softer than black but just as versatile. Easily the best neutral.

Meggie, seated on a park bench wearing a forest-green Kappa Delta zip jacket and matching shorts.

CUSTOMIZE

Back of a forest-green Kaydee sweatshirt with large varsity lettering and a rose graphic.

“It’s definitely an elevated neutral. It works with everything and it also adds a pop of color in my closet.”

—Meggie Eyer

TREND 02:
Y2K REVIVAL

Take inspiration from the early 2000s for a more playful recruitment.

KKG's Hannah Squicciarini walking outdoors in a light-blue Kappa Kappa Gamma halter top and matching shorts.

CUSTOMIZE

Model wearing a white off-the-shoulder Kappa recruitment sweatshirt over a halter top.

“Channeling my inner Paris Hilton every time I wear this. I’m obsessed.”

—Hannah Squicciarini

Model wearing a forest-green Chi Omega recruitment layered tank and matching shorts.

CUSTOMIZE

It’s giving cool girl in the 2000s.

for the win

for the win

Bring the right energy to game day with trends inspired by old-school spirit.

TREND 01:
DISTRESSED GRUNGE

TREND 01: DISTRESSED GRUNGE

Go for graphics with a perfectly lived-in look.

GAME DAY

Phi Mu's Alex Ruff on a tennis court wearing an oversized burgundy football jersey and white shorts.

CUSTOMIZE

Close-up of a burgundy Alpha Chi T-shirt with a distressed football and helmet graphic.

“Am I showing support for my team? Yes. Do I look super cute? Absolutely. Couldn’t ask for more.”

—Alex Ruff

CUSTOMIZE
“Am I showing support for my team? Yes. Do I look super cute? Absolutely. Couldn’t ask for more.”
—Alex Ruff
CUSTOMIZE
Go for graphics with a perfectly lived-in look.
CUSTOMIZE
“This set makes me feel so so cute. I love the halter peeking through the off-shoulder!”
—Clarissa Roman
CUSTOMIZE
Bring the right energy to game day with trends inspired by old-school spirit.

TREND 02:
VINTAGE VARSITY
CUSTOMIZE
“It’s vintage game day merch in the best way. I feel like my dad definitely had something like this in college.”
CUSTOMIZE
Izzy Murphy
AXiD, University
of Maryland
@izzy_murphyyy
CUSTOMIZE
“It’s stylish enough for a cute game day fit but also so comfy. I would 100% wear this on errands or lazy days.”
CUSTOMIZE
Alex Ruff
Phi Mu, Rutgers
University
@alexrruff

Clarissa Roman from ADPI wearing a soft mocha off-the-shoulder game-day sweatshirt layered over a halter top.

CUSTOMIZE

Woman in a white racerback tank top with retro-style "A-Chi-O" sorority graphic and brown shorts, standing against a soft yellow background.

“This set makes me feel so so cute. I love the halter peeking through the off-shoulder!”

—Clarissa Roman

TREND 02:
VINTAGE VARSITY

Make your merch feel timeless and spirited with this retro sporty style.

AXID's Izzy Murphy seated on an outdoor court wearing a teal retro crewneck and navy shorts.

CUSTOMIZE

Woman pulling up the sleeve of a sage green sweatshirt with embroidered megaphone patch and gold cursive Delta lettering, yellow background.

“It’s vintage game day merch in the best way. I feel like my dad definitely had something like this in college.”

—Izzy Murphy

Alex Ruff wearing an olive-and-cream Phi Mu football sweatshirt with matching wide-leg pants.

CUSTOMIZE

Close-up of a woman wearing an olive green mock-neck sweatshirt with a cream chest panel printed with "THETA."

“It’s stylish enough for a cute game day fit but also so comfy. I would 100% wear this on errands or lazy days.”

—Alex Ruff

CUSTOMIZE
“I love a good baby tee. What makes it even better is that it’s also the perfect gym shirt.”
—Alex Ruff
CUSTOMIZE
Wear it anywhere: At the gym, running errands, or even just lounging around.
CUSTOMIZE
“It’s the perfect oversized, athletic boyfriend shirt. But it’s even better because it’s from my girls.”
—Hannah Squicciarini

running home

running home

BID DAY

These trends make bid day feel like crossing the finish line.

TREND 01:
CASUAL SPORTY

TREND 01: CASUAL SPORTY

Athleisure is just never going to go out of style.

Model wearing a butter yellow oversized sorority jersey tee with casual shorts.

CUSTOMIZE

Wear it anywhere: At the gym, running errands, or even just lounging around.

Close up of a postcard-stamp design reading "Greetings from ZETA, Established 1898," letters filled with beach and palm tree graphics.

Alex Ruff styling a fitted Theta sorority baby tee as a casual athletic outfit.

CUSTOMIZE

Alex Ruff styling a fitted Theta sorority baby tee as a casual athletic outfit.

CUSTOMIZE

Close-up of the varsity-style sorority graphic printed across the shirt.

“I love a good baby tee. What makes it even better is that it’s also the perfect gym shirt.”

—Alex Ruff

Hannah wearing a relaxed sorority KKG athleisure set designed for workouts or everyday wear.

CUSTOMIZE

“It’s the perfect oversized, athletic boyfriend shirt. But it’s even better because it’s from my girls.”

—Hannah Squicciarini

Close-up of a person wearing a red jersey tee with distressed white "KAPPA" text and a blue "26" graphic, against a yellow background.

found family

found family

BIG/LITTLE

Make big/little feel more personal, coordinated, and meaningful.

TREND 01:
SOMETHING BLUE

TREND 01: SOMETHING BLUE

From soft icy tones to classic navy, you really can’t go wrong with blue.

Clarissa from ADPI wearing a coordinated sorority sweatshirt, striped tank top, and shorts.

CUSTOMIZE

“I got so many compliments wearing this set. 10/10 would wear it everywhere.”

—Clarissa Roman

Clarissa, posing outdoors in a soft light gray sorority sweatshirt with ADPI printed on the back.

Clarissa, wearing a blue sorority set combining multiple shades and patterns.

CUSTOMIZE

Close-up of Alpha Delta Pi Greek letters in appliqué fabric with striped, polka-dot, and gingham patterns in pale blue and white, embroidered on a light blue garment.

“I love the different patterns and blues. Something about this set is so soft and magical. Easily one of my favorites.”

—Clarissa Roman

Izzy wearing a fitted blue sorority yoga top and matching leggings.

CUSTOMIZE

“Definitely my new go-to yoga outfit!”

—Izzy Murphy

CUSTOMIZE
From soft icy tones to classic navy, you really can’t go wrong with blue.
CUSTOMIZE
“I got so many compliments wearing this set. 10/10 would wear it everywhere.”
—Clarissa Roman
CUSTOMIZE
“Definitely my new go-to yoga outfit!”
—Izzy Murphy
CUSTOMIZE
“I love the different patterns and blues. Something about this set is so soft and magical. Easily one of my favorites.”
—Clarissa Roman

GEN PR

RECRUITMENT

GAMEDAY

BID

BIG/LIL